Thursday, May 11, 2006

perfect information

I'm no expert but I learned that one short fall of our economic system is that we have imperfect information about the products we buy. usually the only way we compare things in the store is by the price and the bullet points. Reviews and ethical business practices such as slave labor, pollution, political alignments etc. are completely hidden from the average consumer. heres an idea for a piece of software which would make consumers more ethical by bringing these crimes closer to home.

A: Take picture of bar code in super market
B: cameraphone interprets bar code
C: cameraphone searches for bar code in product reviews database
D: cameraphone displays the companies unethical and ethical practices, also displays user reviews and comparitive pricing.